Online shopping has become very popular in recent years, with more people opting to purchase their goods online rather than having to navigate crowds in a store. Toy stores, too, have joined in on the trend and most popular toy stores now have online shopping facilities which guarantee convenience as well as choice. When searching for a store from which to buy a toy, you are able to read online toy brand reviews, which will help you in making your selection, such as the nearest Toys’ R Us locations in your area, as well as which stores to avoid due to bad reviews.
An exciting feature that the more popular online toy stores have introduced is a customer feedback section, in which people can rate the toys that they have purchased. Whether it is a positive or negative review, it can influence a buyer’s decision.
There are many benefits to online toy stores having a feedback section, not only for the customers, but also for the store itself.
Benefits to the store could include the following:
By reading customer reviews of the toys that have been purchased, a store can ascertain what the more popular toys are, and which ones have been given negative reviews. This can assist them in managing their stock and ordering in more of the popular toys. They can also use the reviews to display the more popular toys in larger open areas using colours and designs to catch the customers eye and lead them to the product. When customers are able to provide feedback, they feel that their opinions are valued, which leads to more customers returning to the store, i.e customer retention, as well as potentially attracting new customers as well. It can bring a sense of credibility to the products and the store. Happy customers will go out of their way to purchase from the store again and will display brand loyalty.
Benefits to potential customers:
By reading reviews of a product that we are interested in, we can see how other customers have used the toy, and if it is worth getting. While some might review a product negatively, it is better to know the pros and cons of the product before you buy it. Customer feedback allows potential buyers to assess not only the popularity but also the quality of a certain toy. It can help gauge customer satisfaction as a whole. Customers feel valued when they are able to give feedback on a product or the store itself. Stores that allow customer feedback can use this feedback to create a more pleasant shopping experience for new customers, based on the reviews posted by those who have shopped there before.
If an online toy store does not have a feedback section, there are many other ways in which you can find out about the quality of the store and product, such as reading reviews on review sites as well as educational blogs. Another popular method reviewing products is by posting videos on video sharing sites, which can greatly influence future buyers decisions.